The American Bankers Association offers continuing education courses online for their members and wanted to promote the resource to grow its user base amongst members while also promoting the tool to bankers who aren’t yet affiliated.
I worked with the client and a motion graphics artist to write a script that met the client’s needs and could easily be translated into a unique motion graphics style.
Ultimately we created three explainer videos to show bankers at all levels of the industry how online training can be of benefit.
