SiriusXM Media owns the largest addressable audience in audio, but plenty of advertisers still treat sound as an afterthought. My job was to chip away at that, one Insights article at a time.
Working from SEO briefs and original listener research, I wrote thought-leadership for the SiriusXM Media Insights hub. Each piece translates dense measurement data and media-planning theory into something a busy marketer actually wants to read, and every one has to do three jobs: rank, teach, and quietly make the case for audio across the whole funnel.
Highlights include How Streaming Audio Influences Mid-Funnel Consideration, which reframes audio as a consideration driver around a cruise-line case study; How Streaming Audio Drives Brand Engagement Across Generations, a Gen Z to Boomer playbook; and What Is Cross-Channel Marketing? Audio Is the Missing Link. Headlines and final edits were handled in collaboration with the SiriusXM Media editorial team.
Images and graphics created by SXM creative team.