AI Content Marketing and the Human Touch
Generative AI is an incredible tool, but treating it like a one-size-fits-all solution to content marketing or creating in general is short-sighted. And it will piss off your audience.
External link to the original Publisher, Content Workshop.
Should you include audio in your website content? Here are 7 times you should.
It’s 2024, and things have changed. Audio is now a key component of many successful website content plans. Let’s discuss why you should follow the trend.
External link to the original publisher, Content Workshop.
These 20 Questions Should Be the Building Blocks of Your Brand Identity
At the end of the branding exercise, you’ll have a big, shiny pirate ship. But right now, we have a bag with a few green bricks, one of those white corner pieces, and some round brown pieces.
External link to Content Workshop.
Is Your Website Fueled By Your Audience’s Pain (points)? It Should Be.
Is your web design centered around your customers’ pain points?
Or is your web copy more like a game of Where’s Waldo, where your customers are trying to connect with you, but you’re hiding behind three menus?
External link to Content Workshop.
2023 All Media Overload
Books Stoner No, not that kind of stoner. This is a cult classic by John Williams (no, not that John Williams, this John (Edward) Williams). Silliness aside, Stoner is one of those slow-paced, carefully written books that are also (somehow) easy to read. I slowed down to savor scenes while my mind craved whatever was […]
The Media That Most Influenced My Work in 2023
These are the books that I’ve found myself thinking about on my walks and in waiting rooms this year. These are the books that show up again and again in my notebook.
What the H*ck Is Content Marketing Anyway?
Does content marketing work? Is it free? What is content marketing? Is this content? Let’s demystify the buzzword and see how you can use it to grow in 2024.
What it means to be a storyteller
Storytellers can start wars and sustain peace. They can build stronger societies and better organizations. But what does it mean to be a good storyteller?
Which Came First, The Chicken or the Web Design?
Do you write the lyrics or music first? Do we start at the beginning or plan out the ending? Do you execute your content marketing strategy, starting with writing web copy or creating the web design layout?
External link to Content Workshop.
Is Industry Jargon Cluttering Your Brand Story and Web Design?
My wife is a nurse — a great nurse. She delivers babies. I write about content. There is no question which of us is more important to the human race. However, nurses have a crucial flaw: they can only communicate in jargon.
External link to Content Workshop.
